Class Project
E-Marketing
By : Janice Stewart


Exercise #1 - Make Up a Company That Needs Web Site

Company Description : Custom Fishing Rod Wrapping & Design.
Customizing fishing rods, selling parts and repairing.



Exercise #2 - Define a Category And Keyword Phrase

New Category : Rod Wrap & Design

Keyword Phrase : Custom Fishing Rod Wrapping & Design limited by your imagination.



Exercise #3 - Create a Company/Brand Name

Company/Brand Name : Shari's Custom Rods & Design



Exercise #4 - Define Company Keyword Search Terms

Search Term #1 : Rod Wrap
Search Term #2 : Fishing Rod
Search Term #3 : Custom Rod
Search Term #4 : Rod Wrap Design
Search Term #5 : Rod Guide Wraps
Search Term #6 : Decorative Rod Wrap



Exercise #5 - Improving Click Popularity

Search Engine #1 : www.aol.com
Position in Results : 48 - (without quotes)
Not Listed - (with quotes)
 
Search Engine #2 : www.iwon.com powered by Google
Position in Results : 47 - (without quotes)
Not Listed - (with quotes)
 
Search Engine #3 : www.directhit.com
Position in Results : 10 - (without quotes)
6 & 7 - (with quotes)




Exercise #6 - Determine The Cost For Your Keywords
Search Term #1 : Rod Wrap    Cost : $0.05
Search Term #2 : Fishing Rod Cost : $0.25
Search Term #3 : Custom Rod Cost : $0.06
Search Term #4 : Rod Wrap Design Cost : $0.05
Search Term #5 : Rod Guide Wraps Cost : $0.05
Search Term #6 : Decorative Rod Wrap Cost : $0.05



Exercise #7 - Find a Company Keyword Domain Name

Keyword Domain Name : shariscustomrods.com (Shari's Custom Rods)



Exercise #8 - Write an Email Envelope
To :   RodOwners@shariscustomrods.com
Fr :Shari@shariscustomrods.com
Cc :RodOwners@shariscustomrods.com
Bcc :RodOwners@shariscustomrods.com
Subject :Shari's Custom Rods News



Exercise #9 - Write an Email Body
Headline :    
-------------------------------------------------------
Love to go fishing and have a unique rod of your own?
Shariscustomrods.com may help you out!
-------------------------------------------------------
Main Content : Greetings

I hope you all had a great holiday like myself.

I have spent most of my time making new rods and my clients have allowed me to share their creative ideas with you.  You may see their clever imaginations on my site: shariscustomrod.com/ideas.  I had a lot of fun with their ideas and anxiously awaiting for more.

Until next time HAPPY FISHING!

Shari
Unsubscribe Option : This email was sent to subscribed participants, if you received this in error I apologize.  Please notify me of the issue or if you wish to unsubscribe.
Body Signature : --------------------------------------------------------
Shari Doe
Email: Shari@shariscustomrods.com
Phone: 1-800-555-1212
Web site: http://www.shariscustomrods.com
Address: 1 Avenue Street, Acityin, FL, 30000
--------------------------------------------------------


Exercise #10 - Submit a Message to a Newsgroup
Subject line : Webmaster Training Comments
Comments : I started taking webmaster training in late 2000 after I quit my job doing AOL tech support for 5 years.  I originally started taking the courses thru Florida State University in which all our class materials were from WebYoda.  They were working together.  Due to a recent economic downturn FSU went on their own and changed their program.  I was on the old system via FSU to obtain their certification.

If I stayed with FSU I would have to go to Tallahassee or Panama City to take their courses which is over 100 miles away.  I decided to continue with my courses at WebYoda and they offered me to get certification through them, which I did.

I now have AWP & CWP certification.  I do take extra courses to keep up with the times.  Even though I knew most of the material at first I am glad I took them because I am always finding something new.

Janice Stewart, AWP/CWP
web@janicestewart.net

For more info visit www.webmastercertification.com.


Exercise #11 - Define Your Affiliate Program Terms
Affiliate Type : Commissioned-Based
Payout Amount : Total: 10%
5% to the Customer
5% to the Affiliate
Minimum Payment : None
Payment Frequency : Quarterly - I feel it gives some breathing space for payment delay.
Payment Delay : 45 days
NOTE: I participate in an Affiliate program where my payment option is crediting my account.  I chose the credit option because it saves me some money on my payment bills and saves them from writing and sending a check to me.


Homework - Cost For A Business Wire 400 Word Press Release
Press Release Cost : $595.00 - National (March 2003)


This course is licensed via www.webmastercertification.com, a division of WebYoda, Inc.